Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs)
Summary
This circular mandates SEBI-regulated entities and their agents to disclose their registered name and registration number on social media platforms. The disclosure must appear prominently on the home page of social media handles and at the beginning of each securities-related video or content. These requirements aim to distinguish regulated content from unregistered sources and enhance investor protection.
Text
All intermediaries registered under Section 12 of the Securities and Exchange Board of India Act, 1992 are required to abide by the code of conduct provided under respective regulations.
persons regulated by the Board shall have the same meaning as defined under Chapter IIIA- Explanation 1 of Regulation 16A, of SEBI (Intermediaries) Regulations, 2008.
content (which relates to the securities market) uploaded on SMPs includes content/videos published/broadcasted/uploaded/posted on any SMP (whether in closed groups or publicly available groups) like YouTube, Instagram, Facebook, WhatsApp, X, Linked In, Threads, Telegram, Reddit etc.
Regulated entities and their agents (mutual fund distributors, distributors of portfolio management services etc.) shall prominently disclose their registered name and registration number on the home page of their social media handles as well as at the beginning of each of the videos/content (which relate to the securities market) uploaded by them.
The SEBI registered name and registration number shall be stated on the home page near the name of the social media handle on the SMP which is being used for hosting/broadcasting/ publishing/ uploading/posting contents (related to the securities market) as well as in the beginning of each video/shorts/content etc. uploaded by them on their handles.
On the home page of their handles- A weblink directing to the website of the registered intermediary listing all the SEBI registered names and registration numbers shall be provided.
In the beginning of each video/ content uploaded by the entity- SEBI registered name and registration number of the entity in the capacity in which it is hosting/ broadcasting/ publishing/ uploading/posting the video/ contents, is required to be disclosed.
In case of an agent of SEBI regulated entity (ies) (authorized participants, mutual fund distributors, distributors of portfolio management services etc.), SEBI registration name and registration number of the principal entity followed by the agent’s own registered name and registered number shall be stated on the home page near the name of the social media handle as well as in the beginning of each video/ content uploaded by it.
On the home page of their handles- A weblink directing to the website of the agent listing the SEBI registration names and registration number(s) of the principal entities followed by it’s own registered names, registration numbers and the capacities in which it is registered shall be provided.
In the beginning of each video/ content uploaded by the agent-SEBI registered name and registration number of the principal entity to whom the content relates followed by its own registered name and registered number, shall be disclosed.
The provisions of this circular shall come into effect from May 1, 2026 for all contents uploaded on/after the effective date.
This circular is issued in exercise of the powers conferred under Section 11(1) of the Securities and Exchange Board of India Act, 1992, to protect the interests of investors in securities and to promote the development of, and to regulate the securities market.
Source: SecMarx — Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs). Verbatim text is public record; SecMarx structuring (linkage to applying orders) is cited to us.